Traditsioonilised retseptid

Triscuit annetab 250 000 dollarit Indiegogo toidutootjaprojektide rahastamiseks

Triscuit annetab 250 000 dollarit Indiegogo toidutootjaprojektide rahastamiseks

Bränd hakkab kiirrahastamiskampaaniaid järgima veendumust, et „inspireeritud loovus algab millestki lihtsast”

Triscuit tegi teadaande tegemiseks koostööd Giada De Laurentiisiga.

Triscuit aitab ellu viia toiduvalmistajate ja ettevõtjate unistusi, annetades 250 000 dollarit Indiegogo toiduvalmistajate projektide valimiseks.

Bränd usub, et inspireeritud loovus algab millestki lihtsast ja rahastab välkkiirelt 50 kampaaniat, mis on tema arvates selle veendumusega kooskõlas. vabastada.

"Nagu Triscuit, tunnen ma suurt imetlust tänapäeva toiduvalmistajate kogukonna vastu, sest ma tean, millist tööd on vaja lihtsa idee võtmiseks ja millegi mõjusa ehitamiseks," ütles Giada. "Mul on hea meel töötada brändiga, et tõsta ja julgustada uusi väikeettevõtteid oma teekonnal ideest eduni."

Triscuiti helde annetus järgib 2015. aasta algatust, mille käigus kaubamärk tegi koostööd viie käsitööndusettevõttega, et luua tooteid, mis sobivad hästi Triscuitiga. Triscuiti brändijuht Julia Nathan ütleb: „Triscuiti käivitas 1902. aastal ettevõtlik väikeettevõtte omanik, kes lõi kootud kreekeri, mis sai alguse kolmest lihtsast koostisosast- nisu, õli ja sool. Sama pühendumus millegi lihtsa maksimeerimiseks elab edasi ja me tahame seda julgustada kõikjal, kus seda leiame. ”

Rahastatud projektid hõlmavad kogu USA -d ja Kanadat ning on nii suured kui ka väikesed. Nad sisaldavad Vietnami stiilis jõevähi toiduauto, maapähklivõi ja tarretise ettevõte, kes annab tagasija an akvaponiline käivitamine.

"Indiegogol on tugev ettevõtjate, tegijate ja uuendajate kogukond ning neil on omakorda autentsed lood ja kirglikud kogukonnad," ütles Indiegogo kaasasutaja ja ärijuht Slava Rubin. "Triscuiti tegijakeskne missioon on väga hästi kooskõlas meie kampaaniate läbiviijate omaga, nii et me oleme uskumatult põnevil, et saame seda laadi sponsorprogrammiga koos töötada."


Kickstarter: ühisrahastamise sait, mis soovib Ühendkuningriigis tekitada loomingulise revolutsiooni

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Vanal ajal oli videomängu loomiseks, filmi või albumi rahastamiseks või koomiksi tegemiseks vaja heldet ja sügava taskuga patrooni või korporatsiooni, kes arvas, et midagi on - kasum, teisisõnu - selles nende jaoks. Võib -olla oleks isegi kusagilt kunstiametilt saadud toetust. Mäletad neid?

Ühisrahastus, kus suur hulk inimesi annetab projektile väikeseid rahasummasid, on seda muutnud. Kickstarter ei ole esimene veebipõhine loominguliste projektide rahastamise sait - ArtistShare käivitati 2003. aastal, et võimaldada muusikutel plaadifirmadest mööda minna, ja sellele järgnesid teised saidid, näiteks IndieGogo, kuid see on pälvinud kõige rohkem tõmmet ja tähelepanu.

Pärast saidi käivitamist 2009. aasta aprillis on rohkem kui 2,5 miljonit inimest aidanud edukalt toetada enam kui 30 000 loomingulist projekti. See on aidanud rahastada Oscarile nomineeritud lühifilme ja tuua turule uusi tooteid. Selle aasta alguses kogusid nutitelefoniga juhtmevabalt ühenduv kella loojad saidil pärast traditsiooniliste investorite tagasilükkamist saidil rohkem kui 10 miljonit dollarit (6 miljonit naela). Laulja Amanda Palmer kogus sel nädalal oma albumi ja turnee salvestamiseks 1,2 miljonit dollarit (745 000 naela), filmirežissöör David Fincher jõudis eesmärgini rahastada osa animafilmist. Oktoobris kogus rollimängude arendaja enam kui 73 000 toetajalt ligi 4 miljonit dollarit (2,5 miljonit naela). Saidi hinnangul rahastas Kickstarter umbes 10% Sundance'i ja Tribeca filmifestivalidele sel aastal vastuvõetud filmidest.

Kuni viimase ajani on saidil korraldatud Briti projekte, kuid vahendid on pidanud läbima USA pangakonto ja seega vajasid nad kaasloojana USA elanikku. Novembris käivitati sait Ühendkuningriigis nõuetekohaselt ja esimesel nädalal pandi saidile 171 projekti, kogudes üle 500 000 naela.

"Selle filosoofia ja motivatsioon on algusest peale olnud platvorm, kus inimesed saavad asju luua ning maailmale rohkem kunsti ja loomingulisi töid tuua," ütleb kogukonna juht ja üks saidi kolmest koostööpartnerist Yancey Strickler -asutajad. "Majandus loovuse rahastamiseks on selline, mida juhib kasum ja inimestel, kes soovivad kunsti pärast kunsti teha, pole tõesti palju ruumi.

"Iga projekti hinnatakse ainult oma ambitsioonide, mitte väravavahtide või laiema turu ambitsioonide järgi. See on üksikisikute kogukonnad, kes otsustavad, mida nad tahavad näha."

Projektid valitakse tema sõnul saidi reeglite järgi. "Sellel peab olema piiratud eesmärk. See ei ole tähtajatu, see ei ole karjääri rahastamine, see on plaadi või filmi tegemine. On asju, mida me ei luba, näiteks palju tootetüüpi asju." Need peavad sobima ühte 13 loomingulisest kategooriast, mis hõlmavad kunsti, tehnoloogiat, tantsu, filmi, muusikat ja toitu (sait on aidanud rahastada uusi toiduaineid ja hüpikrestorane). On ajaline piirang - kui loojad ei saavuta oma eesmärki, tagastatakse raha toetajatele. Kui nad saavutavad oma eesmärgi, antakse toetajatele auhindu - kõike alates tegevprodutsendi krediidist filmil kuni koomiksi esimeste koopiateni.

Projekti käivitamine pole kaugeltki garanteeritud edu - vähem kui pooled Kickstarteri projektidest saavutavad oma rahastamiseesmärgi ja umbes 12% ei saa ühtegi lubadust. Nende projektide puhul, mis on metsikult edukad ja ületavad kaugelt oma eesmärgi, toob see kaasa uusi probleeme, kuna loojad jäävad täitma toote kohta palju rohkem tellimusi, kui nad ootasid.

Pennsylvania ülikooli professori Ethan Mollicki Kickstarteri disaini- ja tehnoloogiaprojektide uuringu kohaselt andis vaid veerand oma tasu õigeaegselt. Kuulus käekell Pebble on oma tarnetähtajast mööda lasknud ja eelmisel nädalavahetusel tunnistasid selle loojad, et see pole ikka veel masstootmisse läinud. Kuna paljusid saidi rahastatavaid tehnoloogilisi tooteid pole olemas - rahastamise mõte on nende loomine ja turule toomine - on Kickstarterit kritiseeritud „hüpoteetilise tulevikutoote” müümise eest, mis ei pruugi kunagi realiseeruda.

Kunstnike jaoks on oht, et valmistooteid ootavad toetajad võivad loomeprotsessile survet avaldada. Inimesed, kes rahastasid ühe muusiku, Josh Dibbi (Animal Collective'ist) 2009. aastal Mali reisile minekut, on kurtnud, et nad ei ole tehingust oma osa saanud - fotod ja muusika CD, mis on inspireeritud reisist, Dibb on öelnud, et ei olnud tema kirjutatud muusikaga rahul.

Fännide tagasipöördumine projekti rahastamisega otseselt kaasneb selles, et neil on õigustatult huvi, kuhu ja kuidas raha kulutatakse. Amanda Palmer avaldas ülevaate selle kohta, kuidas tema kogutud raha kulutatakse, ja mõned inimesed kritiseerisid teda võlgade tasumiseks (250 000 dollarit) ja toetajate kunstiraamatute tootmiseks eraldatud summa eest. Edasist kriitikat tabas ta pärast seda, kui ta oli üle kümne korra tõstnud seda, mida ta oli esmalt taotlenud, ja palus kohalikel muusikutel oma ringreisil oma bändiga tasuta mängida (ta nõustus peagi neile tasuma).

Loojad ja sait tunnevad endiselt endiselt ühisrahastamise tagajärgi (näiteks septembris tutvustas Kickstarter uusi suuniseid disaini- ja tehnoloogiaprojektidele, et vältida pettunud toetajaid. "Internet on loonud inimestele võimaluse väljendada seda, mida nad tahavad ja Kickstarter annab neile tööriista selle järgimiseks, "ütleb Strickler." Kui ma toetan mõnda bändi [saidi kaudu], mida ma armastan, siis ma ei osta plaadipoest, vaid loon koos Ma näen, kuidas see juhtub, ja olen osa protsessist ning tean, et andsin oma panuse. Ma arvan, et sellega kaasnev emotsionaalne resonants on tohutu. "

Siin on mõned projektid, mis saavutasid oma rahastamiseesmärgid. Kuidas neil läks?


Kickstarter: ühisrahastamise sait, mis soovib Ühendkuningriigis tekitada loomingulise revolutsiooni

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Vanal ajal oli videomängu loomiseks, filmi või albumi rahastamiseks või koomiksi tegemiseks vaja heldet ja sügava taskuga patrooni või korporatsiooni, kes arvas, et midagi on - kasum, teisisõnu - selles nende jaoks. Võib -olla oleks isegi kusagilt kunstiametilt saadud toetust. Mäletad neid?

Ühisrahastus, kus suur hulk inimesi annetab projektile väikeseid rahasummasid, on seda muutnud. Kickstarter ei ole esimene veebipõhine loominguliste projektide rahastamise sait - ArtistShare käivitati 2003. aastal, et võimaldada muusikutel plaadifirmadest mööda minna, ja sellele järgnesid teised saidid, näiteks IndieGogo, kuid see on pälvinud kõige rohkem tõmmet ja tähelepanu.

Pärast saidi käivitamist 2009. aasta aprillis on rohkem kui 2,5 miljonit inimest aidanud edukalt toetada enam kui 30 000 loomingulist projekti. See on aidanud rahastada Oscarile nomineeritud lühifilme ja tuua turule uusi tooteid. Selle aasta alguses kogusid nutitelefoniga juhtmevabalt ühenduv kella loojad saidil pärast traditsiooniliste investorite tagasilükkamist saidil rohkem kui 10 miljonit dollarit (6 miljonit naela). Laulja Amanda Palmer kogus sel nädalal oma albumi ja turnee salvestamiseks 1,2 miljonit dollarit (745 000 naela), filmirežissöör David Fincher jõudis eesmärgini rahastada osa animafilmist. Oktoobris kogus rollimängude arendaja enam kui 73 000 toetajalt ligi 4 miljonit dollarit (2,5 miljonit naela). Saidi hinnangul rahastas Kickstarter umbes 10% Sundance'i ja Tribeca filmifestivalidele sel aastal vastuvõetud filmidest.

Kuni viimase ajani on saidil korraldatud Briti projekte, kuid vahendid on pidanud läbima USA pangakonto ja seega vajasid nad kaasloojana USA elanikku. Novembris käivitati sait Ühendkuningriigis nõuetekohaselt ja esimesel nädalal pandi saidile 171 projekti, kogudes üle 500 000 naela.

"Selle filosoofia ja motivatsioon on algusest peale olnud platvorm, kus inimesed saavad asju luua ning maailmale rohkem kunsti ja loomingulisi töid välja tuua," ütleb Yancey Strickler, kogukonna juht ja üks saidi kolmest koostööpartnerist -asutajad. "Majandus loovuse rahastamiseks on selline, mida juhib kasum ja inimestel, kes soovivad kunsti pärast kunsti teha, pole tõesti palju ruumi.

"Iga projekti hinnatakse ainult oma ambitsioonide, mitte väravavahtide või laiema turu ambitsioonide järgi. See on üksikisikute kogukonnad, kes otsustavad, mida nad tahavad näha."

Projektid valitakse tema sõnul saidi reeglite järgi. "Sellel peab olema piiratud eesmärk. See ei ole tähtajatu, see ei ole karjääri rahastamine, see on plaadi või filmi tegemine. On asju, mida me ei luba, näiteks palju tootetüüpi asju." Need peavad sobima ühte 13 loomingulisest kategooriast, mis hõlmavad kunsti, tehnoloogiat, tantsu, filmi, muusikat ja toitu (sait on aidanud rahastada uusi toiduaineid ja hüpikrestorane). On ajaline piirang - kui loojad ei saavuta oma eesmärki, tagastatakse raha toetajatele. Kui nad saavutavad oma eesmärgi, antakse toetajatele tasu - kõike alates tegevprodutsendi krediidist filmil kuni koomiksi esimeste koopiateni.

Projekti käivitamine pole kaugeltki garanteeritud edu - vähem kui pooled Kickstarteri projektidest saavutavad oma rahastamiseesmärgi ja umbes 12% ei saa ühtegi lubadust. Nende projektide puhul, mis on metsikult edukad ja ületavad kaugelt oma eesmärgi, toob see kaasa uusi probleeme, kuna loojad jäävad täitma toote kohta palju rohkem tellimusi, kui nad ootasid.

Pennsylvania ülikooli professori Ethan Mollicki Kickstarteri disaini- ja tehnoloogiaprojektide uuringu kohaselt andis vaid veerand oma tasu õigeaegselt. Kuulus käekell Pebble on oma tarnetähtajast mööda lasknud ja eelmisel nädalavahetusel tunnistasid selle loojad, et see pole ikka veel masstootmisse läinud. Kuna paljusid saidi rahastatavaid tehnoloogilisi tooteid pole olemas - rahastamise mõte on nende loomine ja turule toomine - on Kickstarterit kritiseeritud „hüpoteetilise tulevikutoote” müümise eest, mis ei pruugi kunagi realiseeruda.

Kunstnike jaoks on oht, et valmistooteid ootavad toetajad võivad loomeprotsessile survet avaldada. Inimesed, kes rahastasid ühe muusiku, Josh Dibbi (Animal Collective'ist) 2009. aastal Mali reisile minekut, on kurtnud, et nad ei ole tehingust oma osa saanud - fotod ja muusika CD, mis on inspireeritud reisist, Dibb on öelnud, et ei olnud tema kirjutatud muusikaga rahul.

Fännide tagasipöördumine projekti rahastamisega otseselt kaasneb selles, et neil on õigustatult huvi, kuhu ja kuidas raha kulutatakse. Amanda Palmer avaldas ülevaate selle kohta, kuidas tema kogutud raha kulutatakse, ja mõned inimesed kritiseerisid teda võlgade tasumiseks (250 000 dollarit) ja toetajate kunstiraamatute tootmiseks eraldatud summa eest. Edasist kriitikat tabas ta pärast seda, kui ta oli üle kümne korra tõstnud seda, mida ta oli esmalt taotlenud, ja palus kohalikel muusikutel oma ringreisil oma bändiga tasuta mängida (ta nõustus peagi neile tasuma).

Loojad ja sait tunnevad endiselt endiselt ühisrahastamise tagajärgi (näiteks septembris tutvustas Kickstarter uusi suuniseid disaini- ja tehnoloogiaprojektidele, et vältida pettunud toetajaid. "Internet on loonud inimestele võimaluse väljendada seda, mida nad tahavad ja Kickstarter annab neile tööriista selle järgimiseks, "ütleb Strickler." Kui ma toetan mõnda bändi [saidi kaudu], mida ma armastan, siis ma ei osta plaadipoest, vaid loon koos Ma näen, kuidas see juhtub, ja olen osa protsessist ning tean, et andsin oma panuse. Ma arvan, et sellega kaasnev emotsionaalne resonants on tohutu. "

Siin on mõned projektid, mis saavutasid oma rahastamiseesmärgid. Kuidas neil läks?


Kickstarter: ühisrahastamise sait, mis soovib Ühendkuningriigis tekitada loomingulise revolutsiooni

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Vanal ajal oli videomängu loomiseks, filmi või albumi rahastamiseks või koomiksi tegemiseks vaja heldet ja sügava taskuga patrooni või korporatsiooni, kes arvas, et midagi on - kasum, teisisõnu - selles nende jaoks. Võib -olla oleks isegi kusagilt kunstiametilt saadud toetust. Mäletad neid?

Ühisrahastus, kus suur hulk inimesi annetab projektile väikeseid rahasummasid, on seda muutnud. Kickstarter ei ole esimene veebipõhine loominguliste projektide rahastamise sait - ArtistShare käivitati 2003. aastal, et võimaldada muusikutel plaadifirmadest mööda minna, ja sellele järgnesid teised saidid, näiteks IndieGogo, kuid see on pälvinud kõige rohkem tõmmet ja tähelepanu.

Pärast saidi käivitamist 2009. aasta aprillis on rohkem kui 2,5 miljonit inimest aidanud edukalt toetada enam kui 30 000 loomingulist projekti. See on aidanud rahastada Oscarile nomineeritud lühifilme ja tuua turule uusi tooteid. Selle aasta alguses kogusid nutitelefoniga juhtmevabalt ühenduv kella loojad saidil pärast traditsiooniliste investorite tagasilükkamist saidil rohkem kui 10 miljonit dollarit (6 miljonit naela). Laulja Amanda Palmer kogus sel nädalal oma albumi ja turnee salvestamiseks 1,2 miljonit dollarit (745 000 naela), filmirežissöör David Fincher jõudis eesmärgini rahastada osa animafilmist. Oktoobris kogus rollimängude arendaja enam kui 73 000 toetajalt ligi 4 miljonit dollarit (2,5 miljonit naela). Saidi hinnangul rahastas Kickstarter umbes 10% Sundance'i ja Tribeca filmifestivalidele sel aastal vastuvõetud filmidest.

Kuni viimase ajani on saidil korraldatud Briti projekte, kuid vahendid on pidanud läbima USA pangakonto ja seega vajasid nad kaasloojana USA elanikku. Novembris käivitati sait Ühendkuningriigis nõuetekohaselt ja esimesel nädalal pandi saidile 171 projekti, kogudes üle 500 000 naela.

"Selle filosoofia ja motivatsioon on algusest peale olnud platvorm, kus inimesed saavad asju luua ning maailmale rohkem kunsti ja loomingulisi töid välja tuua," ütleb Yancey Strickler, kogukonna juht ja üks saidi kolmest koostööpartnerist -asutajad. "Majandus loovuse rahastamiseks on selline, mida juhib kasum ja inimestel, kes soovivad kunsti pärast kunsti teha, pole tõesti palju ruumi.

"Iga projekti hinnatakse ainult oma ambitsioonide, mitte väravavahtide või laiema turu ambitsioonide järgi. See on üksikisikute kogukonnad, kes otsustavad, mida nad tahavad näha."

Projektid valitakse tema sõnul saidi reeglite järgi. "Sellel peab olema piiratud eesmärk. See ei ole tähtajatu, see ei ole karjääri rahastamine, see on plaadi või filmi tegemine. On asju, mida me ei luba, näiteks palju tootetüüpi asju." Need peavad sobima ühte 13 loomingulisest kategooriast, mis hõlmavad kunsti, tehnoloogiat, tantsu, filmi, muusikat ja toitu (sait on aidanud rahastada uusi toiduaineid ja hüpikrestorane). On ajaline piirang - kui loojad ei saavuta oma eesmärki, tagastatakse raha toetajatele. Kui nad saavutavad oma eesmärgi, antakse toetajatele tasu - kõike alates tegevprodutsendi krediidist filmil kuni koomiksi esimeste koopiateni.

Projekti käivitamine pole kaugeltki garanteeritud edu - vähem kui pooled Kickstarteri projektidest saavutavad oma rahastamiseesmärgi ja umbes 12% ei saa ühtegi lubadust. Nende projektide puhul, mis on metsikult edukad ja ületavad kaugelt oma eesmärgi, toob see kaasa uusi probleeme, kuna loojad jäävad täitma toote kohta palju rohkem tellimusi, kui nad ootasid.

Pennsylvania ülikooli professori Ethan Mollicki Kickstarteri disaini- ja tehnoloogiaprojektide uuringu kohaselt andis vaid veerand oma tasu õigeaegselt. Kuulus käekell Pebble on oma tarnetähtajast mööda lasknud ja eelmisel nädalavahetusel tunnistasid selle loojad, et see pole ikka veel masstootmisse läinud. Kuna paljusid saidi rahastatavaid tehnoloogilisi tooteid pole olemas - rahastamise mõte on nende loomine ja turule toomine - on Kickstarterit kritiseeritud „hüpoteetilise tulevikutoote” müümise eest, mis ei pruugi kunagi realiseeruda.

Kunstnike jaoks on oht, et valmistooteid ootavad toetajad võivad loomeprotsessile survet avaldada. Inimesed, kes rahastasid ühe muusiku, Josh Dibbi (Animal Collective'ist) 2009. aastal Mali reisile minekut, on kurtnud, et nad ei ole tehingust oma osa saanud - fotod ja muusika CD, mis on inspireeritud reisist, Dibb on öelnud, et ei olnud tema kirjutatud muusikaga rahul.

Fännide tagasipöördumine projekti rahastamisega otseselt kaasneb selles, et neil on õigustatult huvi, kuhu ja kuidas raha kulutatakse. Amanda Palmer avaldas ülevaate selle kohta, kuidas tema kogutud raha kulutatakse, ja mõned inimesed kritiseerisid teda võlgade tasumiseks (250 000 dollarit) ja toetajate kunstiraamatute tootmiseks eraldatud summa eest. Edasist kriitikat tabas ta pärast seda, kui ta oli üle kümne korra tõstnud seda, mida ta oli esmalt taotlenud, ja palus kohalikel muusikutel oma ringreisil oma bändiga tasuta mängida (ta nõustus peagi neile tasuma).

Loojad ja sait tunnevad endiselt endiselt ühisrahastamise tagajärgi (näiteks septembris tutvustas Kickstarter uusi suuniseid disaini- ja tehnoloogiaprojektidele, et vältida pettunud toetajaid. "Internet on loonud inimestele võimaluse väljendada seda, mida nad tahavad ja Kickstarter annab neile tööriista selle järgimiseks, "ütleb Strickler." Kui ma toetan mõnda bändi [saidi kaudu], mida ma armastan, siis ma ei osta plaadipoest, vaid loon koos Ma näen, kuidas see juhtub, ja olen osa protsessist ning tean, et andsin oma panuse. Ma arvan, et sellega kaasnev emotsionaalne resonants on tohutu. "

Siin on mõned projektid, mis saavutasid oma rahastamiseesmärgid. Kuidas neil läks?


Kickstarter: ühisrahastamise sait, mis soovib Ühendkuningriigis tekitada loomingulise revolutsiooni

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Vanal ajal oli videomängu loomiseks, filmi või albumi rahastamiseks või koomiksi tegemiseks vaja heldet ja sügava taskuga patrooni või korporatsiooni, kes arvas, et midagi on - kasum, teisisõnu - selles nende jaoks. Võib -olla oleks isegi kusagilt kunstiametilt saadud toetust. Mäletad neid?

Ühisrahastus, kus suur hulk inimesi annetab projektile väikeseid rahasummasid, on seda muutnud. Kickstarter ei ole esimene veebipõhine loominguliste projektide rahastamise sait - ArtistShare käivitati 2003. aastal, et võimaldada muusikutel plaadifirmadest mööda minna, ja sellele järgnesid teised saidid, näiteks IndieGogo, kuid see on pälvinud kõige rohkem tõmmet ja tähelepanu.

Pärast saidi käivitamist 2009. aasta aprillis on rohkem kui 2,5 miljonit inimest aidanud edukalt toetada enam kui 30 000 loomingulist projekti. See on aidanud rahastada Oscarile nomineeritud lühifilme ja tuua turule uusi tooteid. Selle aasta alguses kogusid nutitelefoniga juhtmevabalt ühendatava kella loojad saidil pärast traditsiooniliste investorite tagasilükkamist saidil rohkem kui 10 miljonit dollarit (6 miljonit naela). Laulja Amanda Palmer kogus sel nädalal oma albumi ja turnee salvestamiseks 1,2 miljonit dollarit (745 000 naela), filmirežissöör David Fincher jõudis eesmärgini rahastada osa animafilmist. Oktoobris kogus rollimängude arendaja enam kui 73 000 toetajalt ligi 4 miljonit dollarit (2,5 miljonit naela). Saidi hinnangul rahastas Kickstarter umbes 10% Sundance'i ja Tribeca filmifestivalidele sel aastal vastuvõetud filmidest.

Kuni viimase ajani on saidil korraldatud Briti projekte, kuid vahendid on pidanud läbima USA pangakonto ja seega vajasid nad kaasloojana USA elanikku. Novembris käivitati sait Ühendkuningriigis nõuetekohaselt ja esimesel nädalal pandi saidile 171 projekti, kogudes üle 500 000 naela.

"Selle filosoofia ja motivatsioon on algusest peale olnud platvorm, kus inimesed saavad asju luua ning maailmale rohkem kunsti ja loomingulisi töid välja tuua," ütleb Yancey Strickler, kogukonna juht ja üks saidi kolmest koostööpartnerist -asutajad. "Majandus loovuse rahastamiseks on selline, mida juhib kasum ja inimestel, kes soovivad kunsti pärast kunsti teha, pole tõesti palju ruumi.

"Iga projekti hinnatakse ainult oma ambitsioonide, mitte väravavahtide või laiema turu ambitsioonide järgi. See on üksikisikute kogukonnad, kes otsustavad, mida nad tahavad näha."

Projektid valitakse tema sõnul saidi reeglite järgi. "Sellel peab olema piiratud eesmärk. See ei ole tähtajatu, see ei ole karjääri rahastamine, see on plaadi või filmi tegemine. On asju, mida me ei luba, näiteks palju tootetüüpi asju." Need peavad sobima ühte 13 loomingulisest kategooriast, mis hõlmavad kunsti, tehnoloogiat, tantsu, filmi, muusikat ja toitu (sait on aidanud rahastada uusi toiduaineid ja hüpikrestorane). On ajaline piirang - kui loojad ei saavuta oma eesmärki, tagastatakse raha toetajatele. Kui nad saavutavad oma eesmärgi, antakse toetajatele tasu - kõike alates tegevprodutsendi krediidist filmil kuni koomiksi esimeste koopiateni.

Projekti käivitamine pole kaugeltki garanteeritud edu - vähem kui pooled Kickstarteri projektidest saavutavad oma rahastamiseesmärgi ja umbes 12% ei saa ühtegi lubadust. Nende projektide puhul, mis on metsikult edukad ja ületavad kaugelt oma eesmärgi, toob see kaasa uusi probleeme, kuna loojad jäävad täitma toote kohta palju rohkem tellimusi, kui nad ootasid.

Pennsylvania ülikooli professori Ethan Mollicki Kickstarteri disaini- ja tehnoloogiaprojektide uuringu kohaselt andis vaid veerand oma tasu õigeaegselt. Kuulus käekell Pebble on oma tarnetähtajast mööda lasknud ja eelmisel nädalavahetusel tunnistasid selle loojad, et see pole ikka veel masstootmisse läinud. Kuna paljusid saidi rahastatavaid tehnoloogilisi tooteid pole olemas - rahastamise mõte on nende loomine ja turule toomine - on Kickstarterit kritiseeritud „hüpoteetilise tulevikutoote” müümise eest, mis ei pruugi kunagi realiseeruda.

Kunstnike jaoks on oht, et valmistooteid ootavad toetajad võivad loomeprotsessile survet avaldada. Inimesed, kes rahastasid ühe muusiku, Josh Dibbi (Animal Collective'ist) 2009. aastal Mali reisile minekut, on kurtnud, et nad ei ole tehingust oma osa saanud - fotod ja muusika CD, mis on inspireeritud reisist, Dibb on öelnud, et ei olnud tema kirjutatud muusikaga rahul.

Fännide tagasipöördumine projekti rahastamisega otseselt kaasneb selles, et neil on õigustatult huvi, kuhu ja kuidas raha kulutatakse. Amanda Palmer avaldas ülevaate selle kohta, kuidas tema kogutud raha kulutatakse, ja mõned inimesed kritiseerisid teda võlgade tasumiseks (250 000 dollarit) ja toetajate kunstiraamatute tootmiseks eraldatud summa eest. Edasist kriitikat tabas ta pärast seda, kui ta oli üle kümne korra tõstnud seda, mida ta oli esmalt taotlenud, ja palus kohalikel muusikutel oma ringreisil oma bändiga tasuta mängida (ta nõustus peagi neile tasuma).

Loojad ja sait tunnevad endiselt endiselt ühisrahastamise tagajärgi (näiteks septembris tutvustas Kickstarter uusi suuniseid disaini- ja tehnoloogiaprojektidele, et vältida pettunud toetajaid. "Internet on loonud inimestele võimaluse väljendada seda, mida nad tahavad ja Kickstarter annab neile tööriista selle järgimiseks, "ütleb Strickler." Kui ma toetan mõnda bändi [saidi kaudu], mida ma armastan, siis ma ei osta plaadipoest, vaid loon koos Ma näen, kuidas see juhtub, ja olen osa protsessist ning tean, et andsin oma panuse. Ma arvan, et sellega kaasnev emotsionaalne resonants on tohutu. "

Siin on mõned projektid, mis saavutasid oma rahastamiseesmärgid. Kuidas neil läks?


Kickstarter: ühisrahastamise sait, mis soovib Ühendkuningriigis tekitada loomingulise revolutsiooni

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Foto The Goonist: režissöör David Fincher kogus Kickstarteri kaudu 250 000 naela, et kaasfinantseerida oma animeeritud filmi.

Vanal ajal oli videomängu loomiseks, filmi või albumi rahastamiseks või koomiksi tegemiseks vaja heldet ja sügava taskuga patrooni või korporatsiooni, kes arvas, et midagi on - kasum, teisisõnu - selles nende jaoks. Võib -olla oleks isegi kusagilt kunstiametilt saadud toetust. Mäletad neid?

Ühisrahastus, kus suur hulk inimesi annetab projektile väikeseid rahasummasid, on seda muutnud. Kickstarter ei ole esimene veebipõhine loominguliste projektide rahastamise sait - ArtistShare käivitati 2003. aastal, et võimaldada muusikutel plaadifirmadest mööda minna, ja sellele järgnesid teised saidid, näiteks IndieGogo, kuid see on pälvinud kõige rohkem tõmmet ja tähelepanu.

Pärast saidi käivitamist 2009. aasta aprillis on rohkem kui 2,5 miljonit inimest aidanud edukalt toetada enam kui 30 000 loomingulist projekti. See on aidanud rahastada Oscarile nomineeritud lühifilme ja tuua turule uusi tooteid. Selle aasta alguses kogusid nutitelefoniga juhtmevabalt ühendatava kella loojad saidil pärast traditsiooniliste investorite tagasilükkamist saidil rohkem kui 10 miljonit dollarit (6 miljonit naela). Laulja Amanda Palmer kogus sel nädalal oma albumi ja turnee salvestamiseks 1,2 miljonit dollarit (745 000 naela), filmirežissöör David Fincher jõudis eesmärgini rahastada osa animafilmist. Oktoobris kogus rollimängude arendaja enam kui 73 000 toetajalt ligi 4 miljonit dollarit (2,5 miljonit naela). Saidi hinnangul rahastas Kickstarter umbes 10% Sundance'i ja Tribeca filmifestivalidele sel aastal vastuvõetud filmidest.

Kuni viimase ajani on saidil korraldatud Briti projekte, kuid vahendid on pidanud läbima USA pangakonto ja seega vajasid nad kaasloojana USA elanikku. Novembris käivitati sait Ühendkuningriigis nõuetekohaselt ja esimesel nädalal pandi saidile 171 projekti, kogudes üle 500 000 naela.

"Selle filosoofia ja motivatsioon on algusest peale olnud platvorm, kus inimesed saavad asju luua ning maailmale rohkem kunsti ja loomingulisi töid välja tuua," ütleb Yancey Strickler, kogukonna juht ja üks saidi kolmest koostööpartnerist -asutajad. "Majandus loovuse rahastamiseks on selline, mida juhib kasum ja inimestel, kes soovivad kunsti pärast kunsti teha, pole tõesti palju ruumi.

"Iga projekti hinnatakse ainult oma ambitsioonide, mitte väravavahtide või laiema turu ambitsioonide järgi. See on üksikisikute kogukonnad, kes otsustavad, mida nad tahavad näha."

Projektid valitakse tema sõnul saidi reeglite järgi. "Sellel peab olema piiratud eesmärk. See ei ole tähtajatu, see ei ole karjääri rahastamine, see on plaadi või filmi tegemine. On asju, mida me ei luba, näiteks palju tootetüüpi asju." Need peavad sobima ühte 13 loomingulisest kategooriast, mis hõlmavad kunsti, tehnoloogiat, tantsu, filmi, muusikat ja toitu (sait on aidanud rahastada uusi toiduaineid ja hüpikrestorane). On ajaline piirang - kui loojad ei saavuta oma eesmärki, tagastatakse raha toetajatele. Kui nad saavutavad oma eesmärgi, antakse toetajatele tasu - kõike alates tegevprodutsendi krediidist filmil kuni koomiksi esimeste koopiateni.

Projekti käivitamine pole kaugeltki garanteeritud edu - vähem kui pooled Kickstarteri projektidest saavutavad oma rahastamiseesmärgi ja umbes 12% ei saa ühtegi lubadust. Nende projektide puhul, mis on metsikult edukad ja ületavad kaugelt oma eesmärgi, toob see kaasa uusi probleeme, kuna loojad jäävad täitma toote kohta palju rohkem tellimusi, kui nad ootasid.

Pennsylvania ülikooli professori Ethan Mollicki Kickstarteri disaini- ja tehnoloogiaprojektide uuringu kohaselt andis vaid veerand oma tasu õigeaegselt. The famous Pebble watch has missed its delivery deadline, and last weekend its creators admitted it still hadn't even gone into mass production. Because many of the tech products funded by the site do not exist – the point of the funding is to create them and bring them to market – Kickstarter has been criticised for "selling" a "hypothetical future product" that may never materialise.

For artists, there is a danger that backers expecting a finished product can put pressure on the creative process. People who funded one musician, Josh Dibb from Animal Collective, to go on a trip to Mali in 2009 have complained they have not received their side of the deal – photographs and a CD of music inspired by the trip Dibb has said he wasn't happy with the music he wrote.

The flipside of fans becoming directly involved in the funding of a project is that they rightly have an interest in where and how the money is spent. Amanda Palmer posted a breakdown of how the money she raised would be spent, and some people criticised her for the amount allocated to pay off debts ($250,000) and produce art books for backers. She faced further criticism after, having raised more than 10 times what she had asked for in the first place, she asked local musicians to play with her band for free on her tour (she soon agreed to pay them).

Creators, and the site, are clearly still feeling their way through the implications of crowdfunding (in September, for instance, Kickstarter introduced new guidelines for design and technology projects to avoid disappointed backers. "The internet has created the opportunity for people to express what they want and Kickstarter gives them the tool to follow it through," says Strickler. "When I'm supporting some band [through the site] I love, I'm not 'shopping' in the record store, I'm creating alongside them. I get to see the thing happen and be part of the process and know that I made a contribution. I think the emotional resonance that comes with that is huge."

Here are some of the projects that reached their funding goals. How was it for them?


Kickstarter: the crowdfunding site that wants to spark a creative revolution in the UK

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

T ime was, in the olden days, that in order to create a video game, or fund a film or album, or make a comic, you needed a generous and deep-pocketed patron, or a corporation behind you which thought there was something – profit, in other words – in it for them. There might have even been a grant from an arts body somewhere. Remember them?

Crowdfunding, where large numbers of people donate small sums of money to a project, has changed that. Kickstarter is not the first online funding site for creative projects – ArtistShare was launched in 2003 to enable musicians to bypass record labels, and was followed by other sites such as IndieGogo – but it has gained the most traction and attention.

Since the site launched in April 2009, more than 2.5 million people have helped to successfully back more than 30,000 creative projects. It has helped fund Oscar-nominated short films and put new products on the market. Earlier this year, the creators of a watch that can wirelessly connect to a smartphone raised more than $10m (£6m) on the site after being turned down by traditional investors. The singer Amanda Palmer raised $1.2m (£745,000) to record her album and tour this week, the film director David Fincher reached his goal to fund part of an animated film. In October, a role-playing game developer raised nearly $4m (£2.5m) from more than 73,000 backers. The site estimates that around 10% of the films accepted into the Sundance and Tribeca film festivals this year were funded by Kickstarter.

Until recently, British projects have been hosted on the site, but the funds have needed to go through a US bank account and so they needed a US resident as a co-creator. In November, the site launched properly in the UK, and in the first week, 171 projects were put on the site, raising more than £500,000.

"From the beginning, the philosophy and the motivation behind this has been to be a platform for people to create things and put more art and creative work out into the world," says Yancey Strickler, head of community and one of the site's three co-founders. "The economy for funding creativity is one that is driven by profit and there really isn't a lot of space for people who want to make art for art's sake.

"Each project is judged solely by its own ambitions and not by the ambitions of gatekeepers or the broader market. It's communities of individuals deciding what they want to see exist."

Projects are chosen, he says, according to the rules of the site. "It has to have a finite goal. It's not open-ended, it's not funding a career it's making a record or a film. There are things we don't allow, such as a lot of product-type things." They have to fit one of the 13 creative categories, which include art, technology, dance, film, music and food (the site has helped fund new food products and pop-up restaurants). There is a time limit – if the creators don't reach their goal, money is returned to the backers. If they do reach their goal, backers are given rewards – anything from an executive producer credit on a film to first copies of a comic.

Launching a project is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don't receive a single pledge. For those projects that are wildly successful and far exceed their target, it brings new problems as creators are left fulfilling a far larger number of orders for a product than they expected.

According to a study of design and technology projects on Kickstarter by Ethan Mollick, a professor at the University of Pennsylvania, only a quarter delivered their rewards on time. The famous Pebble watch has missed its delivery deadline, and last weekend its creators admitted it still hadn't even gone into mass production. Because many of the tech products funded by the site do not exist – the point of the funding is to create them and bring them to market – Kickstarter has been criticised for "selling" a "hypothetical future product" that may never materialise.

For artists, there is a danger that backers expecting a finished product can put pressure on the creative process. People who funded one musician, Josh Dibb from Animal Collective, to go on a trip to Mali in 2009 have complained they have not received their side of the deal – photographs and a CD of music inspired by the trip Dibb has said he wasn't happy with the music he wrote.

The flipside of fans becoming directly involved in the funding of a project is that they rightly have an interest in where and how the money is spent. Amanda Palmer posted a breakdown of how the money she raised would be spent, and some people criticised her for the amount allocated to pay off debts ($250,000) and produce art books for backers. She faced further criticism after, having raised more than 10 times what she had asked for in the first place, she asked local musicians to play with her band for free on her tour (she soon agreed to pay them).

Creators, and the site, are clearly still feeling their way through the implications of crowdfunding (in September, for instance, Kickstarter introduced new guidelines for design and technology projects to avoid disappointed backers. "The internet has created the opportunity for people to express what they want and Kickstarter gives them the tool to follow it through," says Strickler. "When I'm supporting some band [through the site] I love, I'm not 'shopping' in the record store, I'm creating alongside them. I get to see the thing happen and be part of the process and know that I made a contribution. I think the emotional resonance that comes with that is huge."

Here are some of the projects that reached their funding goals. How was it for them?


Kickstarter: the crowdfunding site that wants to spark a creative revolution in the UK

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

T ime was, in the olden days, that in order to create a video game, or fund a film or album, or make a comic, you needed a generous and deep-pocketed patron, or a corporation behind you which thought there was something – profit, in other words – in it for them. There might have even been a grant from an arts body somewhere. Remember them?

Crowdfunding, where large numbers of people donate small sums of money to a project, has changed that. Kickstarter is not the first online funding site for creative projects – ArtistShare was launched in 2003 to enable musicians to bypass record labels, and was followed by other sites such as IndieGogo – but it has gained the most traction and attention.

Since the site launched in April 2009, more than 2.5 million people have helped to successfully back more than 30,000 creative projects. It has helped fund Oscar-nominated short films and put new products on the market. Earlier this year, the creators of a watch that can wirelessly connect to a smartphone raised more than $10m (£6m) on the site after being turned down by traditional investors. The singer Amanda Palmer raised $1.2m (£745,000) to record her album and tour this week, the film director David Fincher reached his goal to fund part of an animated film. In October, a role-playing game developer raised nearly $4m (£2.5m) from more than 73,000 backers. The site estimates that around 10% of the films accepted into the Sundance and Tribeca film festivals this year were funded by Kickstarter.

Until recently, British projects have been hosted on the site, but the funds have needed to go through a US bank account and so they needed a US resident as a co-creator. In November, the site launched properly in the UK, and in the first week, 171 projects were put on the site, raising more than £500,000.

"From the beginning, the philosophy and the motivation behind this has been to be a platform for people to create things and put more art and creative work out into the world," says Yancey Strickler, head of community and one of the site's three co-founders. "The economy for funding creativity is one that is driven by profit and there really isn't a lot of space for people who want to make art for art's sake.

"Each project is judged solely by its own ambitions and not by the ambitions of gatekeepers or the broader market. It's communities of individuals deciding what they want to see exist."

Projects are chosen, he says, according to the rules of the site. "It has to have a finite goal. It's not open-ended, it's not funding a career it's making a record or a film. There are things we don't allow, such as a lot of product-type things." They have to fit one of the 13 creative categories, which include art, technology, dance, film, music and food (the site has helped fund new food products and pop-up restaurants). There is a time limit – if the creators don't reach their goal, money is returned to the backers. If they do reach their goal, backers are given rewards – anything from an executive producer credit on a film to first copies of a comic.

Launching a project is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don't receive a single pledge. For those projects that are wildly successful and far exceed their target, it brings new problems as creators are left fulfilling a far larger number of orders for a product than they expected.

According to a study of design and technology projects on Kickstarter by Ethan Mollick, a professor at the University of Pennsylvania, only a quarter delivered their rewards on time. The famous Pebble watch has missed its delivery deadline, and last weekend its creators admitted it still hadn't even gone into mass production. Because many of the tech products funded by the site do not exist – the point of the funding is to create them and bring them to market – Kickstarter has been criticised for "selling" a "hypothetical future product" that may never materialise.

For artists, there is a danger that backers expecting a finished product can put pressure on the creative process. People who funded one musician, Josh Dibb from Animal Collective, to go on a trip to Mali in 2009 have complained they have not received their side of the deal – photographs and a CD of music inspired by the trip Dibb has said he wasn't happy with the music he wrote.

The flipside of fans becoming directly involved in the funding of a project is that they rightly have an interest in where and how the money is spent. Amanda Palmer posted a breakdown of how the money she raised would be spent, and some people criticised her for the amount allocated to pay off debts ($250,000) and produce art books for backers. She faced further criticism after, having raised more than 10 times what she had asked for in the first place, she asked local musicians to play with her band for free on her tour (she soon agreed to pay them).

Creators, and the site, are clearly still feeling their way through the implications of crowdfunding (in September, for instance, Kickstarter introduced new guidelines for design and technology projects to avoid disappointed backers. "The internet has created the opportunity for people to express what they want and Kickstarter gives them the tool to follow it through," says Strickler. "When I'm supporting some band [through the site] I love, I'm not 'shopping' in the record store, I'm creating alongside them. I get to see the thing happen and be part of the process and know that I made a contribution. I think the emotional resonance that comes with that is huge."

Here are some of the projects that reached their funding goals. How was it for them?


Kickstarter: the crowdfunding site that wants to spark a creative revolution in the UK

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

T ime was, in the olden days, that in order to create a video game, or fund a film or album, or make a comic, you needed a generous and deep-pocketed patron, or a corporation behind you which thought there was something – profit, in other words – in it for them. There might have even been a grant from an arts body somewhere. Remember them?

Crowdfunding, where large numbers of people donate small sums of money to a project, has changed that. Kickstarter is not the first online funding site for creative projects – ArtistShare was launched in 2003 to enable musicians to bypass record labels, and was followed by other sites such as IndieGogo – but it has gained the most traction and attention.

Since the site launched in April 2009, more than 2.5 million people have helped to successfully back more than 30,000 creative projects. It has helped fund Oscar-nominated short films and put new products on the market. Earlier this year, the creators of a watch that can wirelessly connect to a smartphone raised more than $10m (£6m) on the site after being turned down by traditional investors. The singer Amanda Palmer raised $1.2m (£745,000) to record her album and tour this week, the film director David Fincher reached his goal to fund part of an animated film. In October, a role-playing game developer raised nearly $4m (£2.5m) from more than 73,000 backers. The site estimates that around 10% of the films accepted into the Sundance and Tribeca film festivals this year were funded by Kickstarter.

Until recently, British projects have been hosted on the site, but the funds have needed to go through a US bank account and so they needed a US resident as a co-creator. In November, the site launched properly in the UK, and in the first week, 171 projects were put on the site, raising more than £500,000.

"From the beginning, the philosophy and the motivation behind this has been to be a platform for people to create things and put more art and creative work out into the world," says Yancey Strickler, head of community and one of the site's three co-founders. "The economy for funding creativity is one that is driven by profit and there really isn't a lot of space for people who want to make art for art's sake.

"Each project is judged solely by its own ambitions and not by the ambitions of gatekeepers or the broader market. It's communities of individuals deciding what they want to see exist."

Projects are chosen, he says, according to the rules of the site. "It has to have a finite goal. It's not open-ended, it's not funding a career it's making a record or a film. There are things we don't allow, such as a lot of product-type things." They have to fit one of the 13 creative categories, which include art, technology, dance, film, music and food (the site has helped fund new food products and pop-up restaurants). There is a time limit – if the creators don't reach their goal, money is returned to the backers. If they do reach their goal, backers are given rewards – anything from an executive producer credit on a film to first copies of a comic.

Launching a project is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don't receive a single pledge. For those projects that are wildly successful and far exceed their target, it brings new problems as creators are left fulfilling a far larger number of orders for a product than they expected.

According to a study of design and technology projects on Kickstarter by Ethan Mollick, a professor at the University of Pennsylvania, only a quarter delivered their rewards on time. The famous Pebble watch has missed its delivery deadline, and last weekend its creators admitted it still hadn't even gone into mass production. Because many of the tech products funded by the site do not exist – the point of the funding is to create them and bring them to market – Kickstarter has been criticised for "selling" a "hypothetical future product" that may never materialise.

For artists, there is a danger that backers expecting a finished product can put pressure on the creative process. People who funded one musician, Josh Dibb from Animal Collective, to go on a trip to Mali in 2009 have complained they have not received their side of the deal – photographs and a CD of music inspired by the trip Dibb has said he wasn't happy with the music he wrote.

The flipside of fans becoming directly involved in the funding of a project is that they rightly have an interest in where and how the money is spent. Amanda Palmer posted a breakdown of how the money she raised would be spent, and some people criticised her for the amount allocated to pay off debts ($250,000) and produce art books for backers. She faced further criticism after, having raised more than 10 times what she had asked for in the first place, she asked local musicians to play with her band for free on her tour (she soon agreed to pay them).

Creators, and the site, are clearly still feeling their way through the implications of crowdfunding (in September, for instance, Kickstarter introduced new guidelines for design and technology projects to avoid disappointed backers. "The internet has created the opportunity for people to express what they want and Kickstarter gives them the tool to follow it through," says Strickler. "When I'm supporting some band [through the site] I love, I'm not 'shopping' in the record store, I'm creating alongside them. I get to see the thing happen and be part of the process and know that I made a contribution. I think the emotional resonance that comes with that is huge."

Here are some of the projects that reached their funding goals. How was it for them?


Kickstarter: the crowdfunding site that wants to spark a creative revolution in the UK

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

T ime was, in the olden days, that in order to create a video game, or fund a film or album, or make a comic, you needed a generous and deep-pocketed patron, or a corporation behind you which thought there was something – profit, in other words – in it for them. There might have even been a grant from an arts body somewhere. Remember them?

Crowdfunding, where large numbers of people donate small sums of money to a project, has changed that. Kickstarter is not the first online funding site for creative projects – ArtistShare was launched in 2003 to enable musicians to bypass record labels, and was followed by other sites such as IndieGogo – but it has gained the most traction and attention.

Since the site launched in April 2009, more than 2.5 million people have helped to successfully back more than 30,000 creative projects. It has helped fund Oscar-nominated short films and put new products on the market. Earlier this year, the creators of a watch that can wirelessly connect to a smartphone raised more than $10m (£6m) on the site after being turned down by traditional investors. The singer Amanda Palmer raised $1.2m (£745,000) to record her album and tour this week, the film director David Fincher reached his goal to fund part of an animated film. In October, a role-playing game developer raised nearly $4m (£2.5m) from more than 73,000 backers. The site estimates that around 10% of the films accepted into the Sundance and Tribeca film festivals this year were funded by Kickstarter.

Until recently, British projects have been hosted on the site, but the funds have needed to go through a US bank account and so they needed a US resident as a co-creator. In November, the site launched properly in the UK, and in the first week, 171 projects were put on the site, raising more than £500,000.

"From the beginning, the philosophy and the motivation behind this has been to be a platform for people to create things and put more art and creative work out into the world," says Yancey Strickler, head of community and one of the site's three co-founders. "The economy for funding creativity is one that is driven by profit and there really isn't a lot of space for people who want to make art for art's sake.

"Each project is judged solely by its own ambitions and not by the ambitions of gatekeepers or the broader market. It's communities of individuals deciding what they want to see exist."

Projects are chosen, he says, according to the rules of the site. "It has to have a finite goal. It's not open-ended, it's not funding a career it's making a record or a film. There are things we don't allow, such as a lot of product-type things." They have to fit one of the 13 creative categories, which include art, technology, dance, film, music and food (the site has helped fund new food products and pop-up restaurants). There is a time limit – if the creators don't reach their goal, money is returned to the backers. If they do reach their goal, backers are given rewards – anything from an executive producer credit on a film to first copies of a comic.

Launching a project is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don't receive a single pledge. For those projects that are wildly successful and far exceed their target, it brings new problems as creators are left fulfilling a far larger number of orders for a product than they expected.

According to a study of design and technology projects on Kickstarter by Ethan Mollick, a professor at the University of Pennsylvania, only a quarter delivered their rewards on time. The famous Pebble watch has missed its delivery deadline, and last weekend its creators admitted it still hadn't even gone into mass production. Because many of the tech products funded by the site do not exist – the point of the funding is to create them and bring them to market – Kickstarter has been criticised for "selling" a "hypothetical future product" that may never materialise.

For artists, there is a danger that backers expecting a finished product can put pressure on the creative process. People who funded one musician, Josh Dibb from Animal Collective, to go on a trip to Mali in 2009 have complained they have not received their side of the deal – photographs and a CD of music inspired by the trip Dibb has said he wasn't happy with the music he wrote.

The flipside of fans becoming directly involved in the funding of a project is that they rightly have an interest in where and how the money is spent. Amanda Palmer posted a breakdown of how the money she raised would be spent, and some people criticised her for the amount allocated to pay off debts ($250,000) and produce art books for backers. She faced further criticism after, having raised more than 10 times what she had asked for in the first place, she asked local musicians to play with her band for free on her tour (she soon agreed to pay them).

Creators, and the site, are clearly still feeling their way through the implications of crowdfunding (in September, for instance, Kickstarter introduced new guidelines for design and technology projects to avoid disappointed backers. "The internet has created the opportunity for people to express what they want and Kickstarter gives them the tool to follow it through," says Strickler. "When I'm supporting some band [through the site] I love, I'm not 'shopping' in the record store, I'm creating alongside them. I get to see the thing happen and be part of the process and know that I made a contribution. I think the emotional resonance that comes with that is huge."

Here are some of the projects that reached their funding goals. How was it for them?


Kickstarter: the crowdfunding site that wants to spark a creative revolution in the UK

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

A still from The Goon: director David Fincher raised £250,000 via Kickstarter to part-fund his animated feature.

T ime was, in the olden days, that in order to create a video game, or fund a film or album, or make a comic, you needed a generous and deep-pocketed patron, or a corporation behind you which thought there was something – profit, in other words – in it for them. There might have even been a grant from an arts body somewhere. Remember them?

Crowdfunding, where large numbers of people donate small sums of money to a project, has changed that. Kickstarter is not the first online funding site for creative projects – ArtistShare was launched in 2003 to enable musicians to bypass record labels, and was followed by other sites such as IndieGogo – but it has gained the most traction and attention.

Since the site launched in April 2009, more than 2.5 million people have helped to successfully back more than 30,000 creative projects. It has helped fund Oscar-nominated short films and put new products on the market. Earlier this year, the creators of a watch that can wirelessly connect to a smartphone raised more than $10m (£6m) on the site after being turned down by traditional investors. The singer Amanda Palmer raised $1.2m (£745,000) to record her album and tour this week, the film director David Fincher reached his goal to fund part of an animated film. In October, a role-playing game developer raised nearly $4m (£2.5m) from more than 73,000 backers. The site estimates that around 10% of the films accepted into the Sundance and Tribeca film festivals this year were funded by Kickstarter.

Until recently, British projects have been hosted on the site, but the funds have needed to go through a US bank account and so they needed a US resident as a co-creator. In November, the site launched properly in the UK, and in the first week, 171 projects were put on the site, raising more than £500,000.

"From the beginning, the philosophy and the motivation behind this has been to be a platform for people to create things and put more art and creative work out into the world," says Yancey Strickler, head of community and one of the site's three co-founders. "The economy for funding creativity is one that is driven by profit and there really isn't a lot of space for people who want to make art for art's sake.

"Each project is judged solely by its own ambitions and not by the ambitions of gatekeepers or the broader market. It's communities of individuals deciding what they want to see exist."

Projects are chosen, he says, according to the rules of the site. "It has to have a finite goal. It's not open-ended, it's not funding a career it's making a record or a film. There are things we don't allow, such as a lot of product-type things." They have to fit one of the 13 creative categories, which include art, technology, dance, film, music and food (the site has helped fund new food products and pop-up restaurants). There is a time limit – if the creators don't reach their goal, money is returned to the backers. If they do reach their goal, backers are given rewards – anything from an executive producer credit on a film to first copies of a comic.

Launching a project is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don't receive a single pledge. For those projects that are wildly successful and far exceed their target, it brings new problems as creators are left fulfilling a far larger number of orders for a product than they expected.

According to a study of design and technology projects on Kickstarter by Ethan Mollick, a professor at the University of Pennsylvania, only a quarter delivered their rewards on time. The famous Pebble watch has missed its delivery deadline, and last weekend its creators admitted it still hadn't even gone into mass production. Because many of the tech products funded by the site do not exist – the point of the funding is to create them and bring them to market – Kickstarter has been criticised for "selling" a "hypothetical future product" that may never materialise.

For artists, there is a danger that backers expecting a finished product can put pressure on the creative process. People who funded one musician, Josh Dibb from Animal Collective, to go on a trip to Mali in 2009 have complained they have not received their side of the deal – photographs and a CD of music inspired by the trip Dibb has said he wasn't happy with the music he wrote.

The flipside of fans becoming directly involved in the funding of a project is that they rightly have an interest in where and how the money is spent. Amanda Palmer posted a breakdown of how the money she raised would be spent, and some people criticised her for the amount allocated to pay off debts ($250,000) and produce art books for backers. She faced further criticism after, having raised more than 10 times what she had asked for in the first place, she asked local musicians to play with her band for free on her tour (she soon agreed to pay them).

Creators, and the site, are clearly still feeling their way through the implications of crowdfunding (in September, for instance, Kickstarter introduced new guidelines for design and technology projects to avoid disappointed backers. "The internet has created the opportunity for people to express what they want and Kickstarter gives them the tool to follow it through," says Strickler. "When I'm supporting some band [through the site] I love, I'm not 'shopping' in the record store, I'm creating alongside them. I get to see the thing happen and be part of the process and know that I made a contribution. I think the emotional resonance that comes with that is huge."

Here are some of the projects that reached their funding goals. How was it for them?


Vaata videot: Brisket TRISCUIT Nachos. Delish + Nabisco + Coca-Cola + Coors Light (Detsember 2021).